1. Knowledge Base
  2. Tips to optimize your advertising

Building advertising-friendly content

Maximize your ad performance by making small changes to the way you format your content.

These simple changes can have a significant impact on a publisher's advertising yield, viewability and user experience.

1. Occupy space wisely

When creating or editing content for your website, use short paragraphs, separated by images to lengthen your pages. Shorter paragraphs not only make your content easier to digest, but they also make your content easier tor read on mobile devices. 

2. Hit your word count

The longer the page, the more ads you can display without clutter - and the more advertisers will like you! The ideal article length for optimisation is 300 words or more, so keep this in mind when writing your content. 

3. Save the best ‘til last

Keep the audience reading by covering the main point of your piece nearer the bottom of the post. This will help take people to your bottom sidebar, allowing them to view all your ads as they scroll.

4. Clean up your sidebar

Advertisers are big fans of sidebar advertising, but these are often less effective because they are made too long with content and widgets. Shorter sidebars are much more desirable to advertisers because they are more viewable. Review the contents of your sidebar to see which widgets or features can be removed in exchange for better CPMs.

5. Use a responsive design
Make sure your website is mobile-friendly and adapts to different screen sizes. Advertisers want their ads to look good and be easily accessible on all devices, so having a responsive design is crucial.

6. Incorporate video content
Videos are highly engaging and can keep users on your site for longer periods of time. This is great for both user experience and ad revenue. Consider creating video content or embedding relevant videos into your articles. If you do not have your own content, we can upload our generic content to our instream video player.

For further advice on the points above, contact the PubOps Team by sending a ticket via our Support Ticketing System.